How To Optimize Images For SEO

How To Optimize Images For SEO

It is an important step to make sure that your content is accessible, understandable, and engaging. One of the ways that you can do this is through the images that you use on your website. As a matter of fact, images play a key role in your website and are crucial when it comes to SEO (search engine optimization). They provide faster loading times for pages, an overall better experience for visitors, and more opportunities for ranking. In this article, I will go over a few ways to optimize images for SEO.

  1. Be sure to resize images

For starters, file size and image size are two different things. When you are referring to image size, you should mean the dimensions of only the image. When referring to the file size, you should mean the space available to save the image on the server. Images that are too big and have high resolutions will ultimately slow your website down. The users who are viewing your pages will notice that they are taking a long time to load. To avoid this issue, my advice is to resize your images. I also suggest using JPEG for your image file format.

  1. Optimize file names for images

Another essential method is to optimize the file names on your images. It is critical to choose the best file name for the SEO and image search rankings. To do this, all you need to do is think of a file name with specific keywords that describe your image. Enter these keywords for the file name. If you are using a photo of a car, do not only write in “car.” Instead, write in “blue 1999 Porsche car at a racetrack.” It should make sense to humans and search engines as well as be descriptive.

  1. Always use alt tags

Alt tags are extremely important! Viewers may be aware of what an image is of, but the search engine needs hints. If you do not use alt tags, the search engine may not be able to accurately rank your image. This also comes in handy when your images are not loading because the search engines are able to still read the alt tags to rank your page. My recommendation is to provide more information and details in the alt tag than you did in the file name.

 

 

  1. Don’t forget to optimize the title of the image

As a WordPress user, the titles of my images are always taken directly from the file names. Therefore, I do not really need to change anything when it comes to this step. However, I understand that not everyone uses WordPress, so my suggestion is to make sure that the title of your image fully reflects what you are seeing. This helps a lot with user engagement.

  1. Ensure that you are using unique images

You will often see websites using stock photos. This is OK, but it does not benefit you when it comes to SEO. The reason for this is because other websites are using the exact same stock photos. Think of it as your content must be unique, so your images should be as well.

  1. Match your content with the images

The goal is to match your content with the images on your page. This will assist the search engines with deciding how relevant your images are when it comes to the content. I recommend making sure that you have 100 percent relevant content that explains and describes the images you use.

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