What Are Backlinks & How They Help With SEO
Backlinks are when you use links from other websites on your website. An example of when you may use a backlink is if you find information from another website or article and want to use that in your article. You will put the backlink in your content because it points back to where you found the information.
Keep in mind that you are not the only one using backlinks. All content writers, bloggers, and creators are using backlinks on their websites. As a matter of fact, it will help your site if other people insert your webpage as backlinks into their content. This will show search engines that other resources find your content useable enough to backlink to it within their own content. Since you now know what backlinks are, I will explain how backlinks help with Search Engine Optimization (SEO) and elaborate on a few ways to get backlinks from other creators.
How do backlinks help with SEO?
You may think that using backlinks is no big deal. However, these small gestures can make your content go far. The reason for this is because backlinks are considered to be “votes” from other websites. When a website has received a certain number of backlinks it is given a higher search engine ranking. This is because each of these “votes” communicates to the search engine that your content is credible, which also makes it valuable. Therefore, the more backlinks used that point back to your site, the higher your website will rank on search engines like Google.
When someone uses your content as their backlink or if you use someone’s content as your backlink, you both are showing that you have confidence in what the other person is writing. You basically are vouching for the person’s content, and they are vouching for yours. The goal is to have others create as many backlinks as possible with your webpage. This will show Google and other search engines that you have written good content that is worth linking to, which will cause your website to rise on the search engine results page (SERP).
Overall, earning and giving these backlinks is a great way that writers and content creators team up to help each other out. The backlinks improve your website’s ranking while also increasing your visibility to the world. As your page continues to go up on the search engine, more and more people are accessing it and reading it.
Ways to get more backlinks:
While reading this, you may be wondering how you can get your first backlink or how you can obtain more backlinks. If your goal is to rank on the first page of Google, I believe you will find this section very beneficial. You will have lots of work to do, but it is very possible.
The following are a few ways to earn backlinks:
- 1. Broken Link Building
When you find articles linking to a broken link, this means that the link does not work. It simply takes you to a page that no longer exists. You can create your own webpage, writing content about the same topic and ask the people who linked to the broken link to instead link to your webpage. This strategy requires reaching out, but it usually works because writers and creators do not want to have broken links on their pages. They want their content to represent accurate information that came from somewhere else, and you will have made their job easier because they will not have to search for other relevant content that matches.
- 2. Guest Blogging
Guest blogging is a very popular way to gain backlinks. This requires writing a blog post on someone else’s blog as a guest. After doing so, you will most likely receive a link back to your website. People who found your guest blog interesting will click on the backlink to find your website to read some of your work. It is a win-win for all!
- 3. Find Out Who’s Linking to Your Competitors
If you see websites linking to many of your competitors, you may be thinking that they should link to you as well. They may have come across your competitors through interviews or product trials. If this is the case, they may have not heard about your site or product, and it may be beneficial for them to learn more about you. Therefore, you should reach out to these websites and state what you offer and see if they would like to link to you as well. It may require an interview, so be prepared to give one.
- 4. Skyscraper Technique
The skyscraper technique is very popular in the content world. This is when you determine what websites are being backlinked, create an article or website that is even better, and then reach out to ask people to backlink to your content instead. Ways that you can make your article or website better than others’ is to go more in depth on specific information, use lots of images and videos that explain the subject better, and make sure that everything you mention is completely factual.